Services
Traction IRL brings experts with demonstrated success and can plug into B2C businesses
- Consumer Product Goods and Consumer Durables
- B2C businesses with a DTC presence and retailer marketplaces (Amazon, Walmart, Chewy, Wayfair and others)
- Pet goods and services and similar businesses with subscription models
Brand strategy
- Brand Architecture and Positioning
- Brand Promise and Values
- Key Customer Segmentation
- Market Analysis
- Product and Brand launch strategy
brand elements and visual identity
- Branding voice and tone
- Visual identity systems, logos, fonts and colorways
- Content guidance for social - language, energy, tone and voice
- Brand aesthetic and personality - packaging, social, email etc
integrated Marketing campaign planning and execution
- Content and media planning
- Marketing budgeting and media flighting
- Content calendar and 360 campaign planning
- Direct marketing, earning and paid marketing
- Email, social, paid search, Amazon marketing
- Content marketing and Influencer marketing
ecommerce growth strategy and digital marketing
- Set up catalog and selling account on Amazon, Walmart, Wayfair, Chewy, and other marketplaces
- Optimizing content, pricing and P&L management
- Setting up pricing and promotion strategies and planning for deals
- AMS, AMG, WMG, Wayfair advertising, Target advertising and paid campaigns on all marketplaces
- Digital marketing plans - performance marketing, brand marketing, content marketing