Welcome to tractionIRL

I am Sadhvika Agrawal. I love building brands, staying close to consumers, understanding consumer behavior and I've done it for 15 years now. I have worked across industries such as fashion, travel, CPG, e-commerce and pets.

 I create winning data driven business strategies and differentiated brand propositions for omni-channel businesses with an e-commerce first mindset. I am an expert in go-to-market, e-commerce, pricing, and digital customer acquisition models. I have helped multiple B2C businesses build consumer awareness through paid marketing, social media marketing and email marketing as well as with Amazon and other marketplaces. I lead and develop teams and build lasting relationships across all levels of the organization. I embrace ambiguity and convert constraints into strengths. 

I have with me a network of other brilliant teammates and we are here to support your business whether it is to set up, stand up, scale up and gain TractionIRL!

My cats, my team and I can't wait to work with you and do great things together!